Homely launches flexible, cost-effective advertising options for developers to drive leads

Homely, Australia’s community-focused real estate portal, have announced its latest suite of advertising solutions designed to empower property developers.

These innovative products are crafted to help developers build brand recognition, expand their reach, and drive leads effectively—all through a flexible and cost-effective model.

Leveraging Homely’s engaged audience and unique, low-cost approach to Australia’s expensive VPA, the portal’s new product offers developers a robust opportunity to showcase new projects and connect with homebuyers across Australia.

“Our new developer product is tailored for those looking to maximise visibility at a highly competitive price,” said David Webb, Head of Industry, Revenue and Partnerships at Homely.

“When it comes to audience reach and value, Homely delivers what the duopoly can’t—cost effective VPA targeting a transaction-ready audience. We’re excited to bring this high-value opportunity to developers nationwide.”

Introducing Homely Developer Gold+

The centrepiece of Homely’s new offering, Developer Gold+, provides developers with unmatched visual prominence on the platform. This package includes the largest and most visually impactful listing options, paired with Homely’s fastest rotation rate, ensuring that projects are positioned in front of the most engaged buyers.

With Homely Developer Gold+, developers can go beyond standard listings to engage in additional promotional activities. Options such as email marketing, compelling editorial features, and social media promotion allow developers to reach prospective buyers across multiple touchpoints.

This product is the standout for its flexibility allowing developers to list unlimited projects for just one monthly membership.

As well as Gold+, there are cost-effective per-project options, allowing developers of all sizes to be a part of the industry-supported portal’s offering.

More exposure, more leads

Developers can now seamlessly showcase their brand, services, and properties to a discerning audience actively seeking trusted developers. This leads to stronger brand recognition and opens doors to new business growth.