CoreLogic boosts its proptech powers with acquisition of Plezzel

CoreLogic boosts its proptech powers with acquisition of Plezzel

CoreLogic has completed its acquisition of Victorian-based proptech firm Plezzel, helping to expand its real estate industry technology solutions.

Plezzel currently provides customisable digital advertising and marketing support and an inquiry response platform to thousands of real estate agents in Australia.

CoreLogic International Chief Executive Officer, Lisa Claes said growth through acquisitions such as Plezzel provided CoreLogic’s real estate clients with an ever-increasing suite of powerful proptech tools.

“Plezzel’s tech-driven platform offers agents autonomy and full control of their branding, marketing and communications,” she said.

“By adding Plezzel’s innovations to CoreLogic’s own suite of real estate software solutions we elevate the customer experience between agents and consumers, help them source leads and recognise market opportunities.”

Claes said CoreLogic’s investment in sophisticated technology improved real estate efficiencies, revenue opportunities and complemented the company’s market leading data and insights capabilities.

“Real estate agents are consistently looking for ways to work smarter, delight their clients and elevate their own market presence. We listened to their needs and understand their unique industry requirements, and that led us to Plezzel. The platform provides customised communication and digital marketing products that allow our real estate partners to stand out as market experts, convert more listings and leverage their success.”

Geelong-based husband and wife proptech entrepreneurs Greg and Cecille McCutcheon founded Plezzel in 2011, providing digital automation and lead generation tech tools that support thousands of real estate directors, agents and property marketing teams across Australia.

Plezzel’s team and clients will benefit from access to CoreLogic’s extensive property data universe across Australia and New Zealand, delivering a unique suite of property and market insights for consumers, and property level triggers and events, to continually expand on its network and platform features.

McCutcheon said the CoreLogic acquisition will allow Plezzel to accelerate its industry reach and allow the team to access valuable digital resources to further develop the platform’s capabilities.

“With CoreLogic’s support we’re looking forward to developing our innovative products further and working on an even larger scale to service real estate agents nationally and internationally. CoreLogic’s global backing and its reputation for setting industry best practice within the local market was also a major attraction,” McCutcheon added.

“We’ve spent more than a decade working alongside real estate agents to build a platform that has the power to generate more listings and appraisals while also allowing them to sell property more effectively. The entire Plezzel team is excited about what this new phase means for the growth and expansion of what we’ve all worked so hard to build.”

CoreLogic’s products are underpinned by its unrivalled depth and breadth of property data, combining information derived from public, contributory and proprietary sources, which span more than 40 years of collection and covers almost 100% of the Australian and New Zealand residential property markets.